Just Love Designing: Rebrand
Just Love Designing is a St. Augustine based design studio with passion for creativity and love for design. While working for JLD I had the pleasure of designing their new logo.
The goal was to separate the old JLD previously known as Jane Lee Design from the CEO's personal identity, and instead depict the company's affability, insight, and insightful deign sense.
The old logo as seen below.
After producing the four primary options below, we went though one round of alterations. The change sought to further include the more sophisticated font choice, as seen at the far right, and bringing attention to the primary features of the company product, Love and Design.
The color pallet remained the same as a way to keep from loosing and potential client who'd already grown to know JLD for their lively green, and passionate magenta.
The final pice for JLD included a vertical and Horizontal option for versatility in print and digital media.
